Behavioural Insights: The Second Team Leading the UK Government’s Covid-19 Response – UK Column

At the beginning of this millennium, a range of psychological tools was applied simultaneously on the British public to change the behaviour of smokers, drinkers and the obese. Today, we are all constantly being ‘nudged’ to make decisions which favour the preferred options set by global policy makers. But what is their ultimate objective, and which actors are working behind the scenes to change citizen behaviour?

Behavioural Insights: The Second Team Leading the UK Government’s Covid-19 Response

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